What’s the Difference Between Advertising and Marketing?
To some in the advertising and marketing industry (industries?) the difference between the two is clear and to others, it’s an argument of semantics. Here at LoBo & Petrocine, we like to think that “marketing” is the canopy that advertising and public relations fall under. Continue reading to see if you agree with our theory!
The Main Differences Between Advertising and Marketing:
By Google definitions, marketing is, “the action or business of promoting and selling products or services, including market research and advertising.” But we like to think it includes a lot more than just that.
By our definition, “marketing” covers everything in this space—we’re talking everything—advertising, branding, messaging, social media marketing, content, PR, online presence, and beyond.
By Google definitions, advertising is, “the activity or profession of producing advertisements for commercial products or services.” We’re confused on how a definition can use a variation of the term, so we’re going to break it down a little more for you.
When you think of PR, you’re getting closer to the definition of advertising. It’s an outbound approach to getting your brand out there in order to sell goods and services. “Advertising” can also classify as an umbrella term, especially when you begin to break it down by traditional and new media advertising.
Many marketers argue that traditional methods of advertising are dead, but we would disagree. Direct mail, print ads and billboards still have their place in this world and are extremely effective methods of advertising for certain brands to best interact with specific audiences.
New Media Advertising
Also referred to as “digital advertising,” this method is the “everything else” category. New media isn’t exactly “new” these days, but it is continuously evolving. Some of the most popular and effective forms of new media include:
- Google AdWords
- Social Media Marketing
- Video Pre-roll
- Banner Ads
New media methods of advertising produce more data, making it easier for marketers to know how their messages are being received and interpreted by targeted audiences.