4 Things You Need to Know About Geofencing
Geofencing is a strategic mobile targeting mechanism that allows brands to get their messages in front of audiences in specific geographical locations. This very precise type of targeting is beneficial to many types of brands, including restaurants, theaters, music venues, retail stores and really, any sort of public space. Geofencing can be executed in a variety of ways, but one of the most successful methods, particularly to reach Gen X and Zers, is to engage audiences on their preferred social platform, Snapchat.
Overall, there are heaps of benefits to geofencing, although it is somewhat controversial at the same time. Some marketers feel it’s almost too invasive, but it can also be used for social good. For example, geofencing can be used to send out an Amber Alert in a specific area, or even to encourage voting.
For brands, providing desirable content through geofencing can have a major impact with users.
Here are 4 things you should know about geofencing:
- There’s an app for that. Really, all you need in order to make this work is a GPS and some software in order to fence in your location and engage with your visitors, IRL.
- Pinpoint your locations. You can get hyper-local through geotargeting/geofencing. This is great for brands that want to take advantage of local events.
- Achieve trackable results, fast. When you make things geographically specific, you can calculate how your ads are driving real-life foot traffic and sales to your stores.
- You can fence in the parking lot, too. Have a brick and mortar in a shopping center? Geofencing can help position you over your local competitors!