LoBo’s Creative Director Goes Analytical on Political Campaigns

Political campaigns are conducted in a similar way to any advertising campaign. A brand is established and messaging is developed, intended to land with the brand’s target audience. But when it comes to politics, the brand isn’t a product but a human being…a human being who may, just in fact, become the most powerful man or woman on the planet. In this case, it’s kind of scary to think that something seemingly as simple as a logo and slogan can not only influence people…it can actually change the world.

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