Facebook “Profiles” are for individual and noncommercial purposes. But when it comes to businesses, establishing a presence on Facebook is best represented by a “Page.” The main reason to start a “Page,” rather than a “Profile,” is because Pages have built in tracking tools. Business Pages can track their engagement, run FacebookAds, promote posts and have access to Facebook Insights. On a Page, “friends” are converted to “followers” and anyone can access your page without having to “like” or “follow” you. Therefore, your messages are available to be seen by more people. There also isn’t a limit to the amount.