A company’s logo says a lot, or maybe it says a little and that’s the point. Either way, it’s crucial to branding. Companies change or update their logos all the time, and it’s not something to be taken lightly. A logo serves as the principal identifying factor of a brand and what it represents. Most logos are unique, but good logos have five elements of design in common. Good logos are simple, unforgettable, adaptable, appropriate and stand the test of time. Here’s a look at the five elements all logos have in common. 1. Simplicity: This design element influences the rest. The.