Super Bust: 5 Super Bowl Commercials That Lost Big Time

Over the course of 50 years, there have been some great Super Bowl games and some monumental stinkers. And the same can be said for Super Bowl commercials. Every year, brands spend a major part of their marketing budgets to put their ads in front of the game’s 100 million-plus viewers (up to $5 million for a 30-second spot this year), and a misfire can cause irreparable damage…not to mention immediate online ridicule. Here are five examples of brands that spent big and failed big on Super Bowl Sunday: Dirt Devil – “Fred Astaire” In 1997, Dirt Devil showed the.

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