Social Media for Brand Continuity
Social media marketing comes in all shapes and sizes, and what works for one business may not work for another. However, maintaining a strong social media presence is an extension of your brand and helps to create a full story for your target audience. Here are a few tips on how to use social media for brand continuity:
1. Get your brand identity on lock.When you look in the mirror, you know what you’re going to see. When your audience looks at your business’ social accounts they should expect to see familiar images. Use original images that sync up with who you are in order to help your audience recognize your brand.
2. Brand your voice.Be consistent, especially on Twitter. Some of the best Twitter accounts are those that take on a personality. Lately, Twitter accounts targeted towards millennials, like Taco Bell and Pizza Hut, have been killing it.
3. Timing is everything.Different types of content have a bigger bang at different times of the day on social media, depending on your target audience. For example, if you’re targeting the millennial generation, posting a video at 8 p.m. will have more value than posting it at 9 a.m. (Days of the week matter too, varying from platform to platform.) Also, holidays get a lot of attention, so why not join in on the conversation?
4. Make it worth it.Create unique and interesting content that your followers will want to share. Shareable content not only reaches a larger audience but it also turns your top followers into brand advocates.
5. Be consistent.This goes back to what we said in items number one and two; being consistent across all social media accounts is vital. But remember to take into account that your target audience may skew in slightly different demographics on different platforms, so adjust your messages accordingly.