CA Technologies, a global developer of enterprise software solutions for the application economy, engaged LoBo to help promote its unified IT monitoring solution: CA UIM for z Systems. Our client needed a tool that would showcase the value of a unified mobile-to-mainframe monitoring approach and be informative not only for sales teams (including partners), but for CA’s customers as well.
LoBo’s recommendation was to create a unique hand-drawn, whiteboard style video that would take the viewer through a dramatic and entertaining depiction of an end-user’s possible journey if their service provider does—or doesn’t—use CA UIM4z. Produced from concept to completion, Lobo supplied the script, storyboards, voiceover, music and animation to create a video that tells the story of CA UIM4z in an informative, accessible and engaging way.
The UIM4z whiteboard video was met with great enthusiasm by CA and its targeted customers. The spot produced $1.2 million in pipeline, and over the course of the sales cycle, CA anticipates a close rate of 25%, translating to $300,000 in business.
• Concept Development
• Creative direction
• Motion graphics design and production