Bryant & Stratton was transitioning from a business institute to an accredited degree-granting college in upstate NY. The college wanted to launch a rebranding campaign that would ultimately increase student enrollment and create awareness of their online division.
We implemented a multi-channel marketing effort, including direct response and branding campaigns using traditional and digital media. We also forged partnerships with all media throughout upstate NY to establish community contact and credibility with increased lead generation. We initiated a sophisticated tracking analysis system to better evaluate media performance along with specific seasonal events and referral programs to increase existing student referrals.
Since we first began working with Bryant & Stratton in 2000, enrollment has increased by 50% and their online division now offers 30-credit programs. The college has since successfully launched new campuses in Wisconsin, New York, Virginia and Ohio.
• Concept development
• Market research
• Creative direction
• Media planning & placement
• Ad campaigns
• Direct response
• Direct mail & brochures
• Digital marketing
• SEO/SEM services
• Social media messaging & placement
• Custom report & dashboard development
• Measurement & analytics audit