Long Island Ad Agency LoBo & Petrocine Selected By Health Care Products To Do Advertising and Promotion

Melville, NY, May 22, 2009 – Lobo & Petrocine, the Melville-based marketing communications firm, announced today that it has been selected to handle the advertising and promotional work for Health Care Products (HCP), a division of Hi-Tech Pharmacal Inc., a world leader in formulating science-based, over-the-counter health aids and nutritional products for people with diabetes.

"HCP makes a full line of quality products that can truly make a difference in people’s lives," commented LoBo partner and creative director, Lou Lopriore. "We’ve worked with HCP on a number of specific projects including package design for a number of products as well as creating and placing advertising campaigns for both the trade and consumers."

HCP’s innovative product line includes Diabetic Tussin, OTC cough and cold remedies, Diabetic Derm skin/foot care creams, Multi-betic multi-vitamins/supplements, Diabeti Sweet, a sugar substitute, and Zostrix, topical pain management products for arthritis, neuropathy, and general foot pain.

"We are very pleased with our relationship with Lobo & Petrocine," said Marlene Ross, Vice President of Marketing at HCP. "They continue to do excellent work for us and bring a level of expertise, creativity and commitment that will help move our brands forward in the future."

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.