Long Island Ad Agency LoBo & Petrocine Adds Personal Training Institute (PTI) To Client Roster

Melville, NY, March 17th, 2010 – Lobo & Petrocine, the Melville-based marketing communications firm, announced today that it has been selected agency of record for Personal Training Institute (PTI) which offers a unique one-to-one approach to training and nutrition at 14 locations in Nassau and Suffolk counties, New York City, Westchester and Buffalo.

As opposed to traditional "self-service gyms", PTI’s innovative fitness and weight loss programs stress personal hands-on instruction and counseling by certified trainers and nutritionists. "In short, our clients never work out alone and always have expert support and guidance to help them achieve better results," explained Evan Kaplan, PTI president. "We are very happy to have LoBo & Petrocine as a new partner to help promote this extremely important point of differentiation that is the heart of our brand."

According to LoBo President Russ Petrocine, the agency has already begun advertising and promotional work for PTI that includes print ads, internal merchandising, direct mail and broadcast, out-of-home and interactive media.

"Our objective is to entice new members as well as maintain existing membership at all PTI locations," he said. "Since PTI offers franchising opportunities, we will also be involved in soliciting new prospects and launching new locations." PTI is currently opening new locations in Montclair New Jersey, Connecticut, Virginia and California with plans for further expansion in the near future.

"Much more than a gym, PTI is a highly personal approach to training and nutrition that really works for people of all ages and levels of fitness," said Mr. Petrocine. "We look forward to working together and making their unique programs even more successful."

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $19 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.