LoBo produces new video highlighting heroin addiction on Long Island

In the not-too-distant past, heroin was the drug of choice for hardcore addicts who had been abusing drugs for years and possibly decades. It was also largely confined to urban areas like Manhattan.

Times have changed. Today, young people, many teenagers living, going to school and working in middle-class suburbs, have discovered heroin, and its insidious abuse is growing rapidly.



According to a recent article in The New York Times, suburban teenagers’ recreational drug of choice used to be prescription pills like oxycodone and percoset. But, “Gradually, dealers and users switched to heroin, because of the cost. Some opioid addicts found that their habits required 20 or 30 pills a day, an unsustainable proposition at as much as $30 each. Heroin, already available around New York City for about $5 to $10 for a single glassine, became a cheap alternative.”

Nearly all began by sniffing heroin, much as they had sniffed crushed pills. Soon many sought out the greater high that a needle and intravenous use provided.

Drug treatment facilities have been trying to keep pace with the explosive use of heroin among young people, including Outreach of Bentwood, Long Island, which LoBo & Petrocine has been working with for several years. Outreach is a long-term, residential facility dedicated to helping young people address the issues stemming from substance abuse and behavioral health disorders.

According to Rick Bodamer, a principal and creative director at LoBo, “We produced the video for Outreach highlighting heroin abuse among teenagers. It truly is becoming an epidemic on Long Island.”

He explains: “Today’s new heroin addicts don’t look like your typical stereotype. They can be anyone from anywhere and any demographic – regular kids and young adults we know and love.”

The video LoBo produced for Outreach profiles some of these young people struggling with heroin addiction who receive treatment at the facility. “We need to remove the stigma many parents feel when they discover their son or daughter has a heroin addiction,” Rick explains. “Sadly, they are not alone. There are hundreds of families here in suburban Long Island who are struggling just like them. You have countless parents who have no idea what to do, and they’re all saying the same thing: ‘This was a good kid. How did this happen? Where can we turn to for help?’”

Rick concludes, “Outreach can be the answer for many. We want this video to show that there is hope. There is a way back.”