LoBo & Petrocine Promotes Ron Caso to Associate Creative Director
Melville, NY, August 18, 2014 –LoBo & Petrocine, the Melville-based marketing communications firm, has promoted Ron Caso to Associate Creative Director.
“Since joining LoBo last July as Senior Copywriter, Ron has brought fresh thinking and creativity to every account he has touched,” said Rick Bodamer, LoBo’s Creative Director and agency partner. “No one is more passionate about his work and Ron brings that passion to everything he creates.”
Ron joined LoBo with over 20 years of experience in direct response, print, collateral and broadcast for both consumer and business-to-business audiences. He began his career in publishing in a managerial position, eventually transitioning to the creative side as Senior Copywriter at Doubleday Direct in Garden City, NY, where he helped boost and sustain enrollment for book clubs such as The Literary Guild® and The Mystery Guild®.
After Doubleday, Ron moved to Digitas in Boston where he worked on such blue-chip accounts as AT&T, American Express, FedEx, General Motors, Prudential and American Century. During his career, Ron has also contributed his talents for MasterCard, Verizon, Honda, Acura, Hewlett-Packard, Capital One and The Corcoran Group. In addition, he was the scriptwriter for a nationally syndicated travel-based reality show, Xtreme Tourist. Ron earned his B.A. in English from Northwestern University.
About the promotion, Ron said, “I love what I do and it’s a pleasure working with a talented group of people. I’m looking forward to new challenges and building our clients’ brands.”
Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $16 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.