How to Improve Your SEO Now

What is SEO? SEO (Search Engine Optimization) is the method of improving the visibility of a website on organic search engine result pages. These are unpaid searches and results, sometimes referred to as “organic” search. SEO is continually changing as new technology is released and search engine algorithms are adjusted. Keeping up with these changes can be exhausting, but it’s important to make sure your website doesn’t get trapped in an SEO nightmare.

Here are four ways to improve your SEO now:

  1. Hire an agency

Keeping up with SEO changes can be difficult, like recent changes in Google that you can learn more about here. In order to make sure you are using the most current SEO techniques, hiring an agency can be very helpful. They’ll know exactly how to make your company successful with the latest SEO methods that’ll help organically drive traffic and in-bound leads to your site.

  1. Perform an audit

An audit looks at the technical infrastructure of your website. Regular SEO audits should be performed in order to insure long-term success for your website and it’s performance. Performing audits regularly can show you that you are using the most up-to-date SEO strategies.

  1. Propagate reviews

Getting good reviews of your business can be more important than you think for SEO. These reviews can increase your company’s local rankings. The more you are mentioned by customer reviews, as well as other businesses, the higher your ranking will be. These will also get you more clicks and more business, which leads us to the importance of local search.

  1. Improve local search

In order to build up local search there is a lot that needs to go into your website. Local reviews can impact your local search rankings. Also, you should include the following items to your website: a unique description that includes links, the correct categories, local phone number, business address, profile image and cover photo, business hours, etc. You should have your business name, address and phone number on every page of your website. The more information that you provide, the better your local search will be.

Need Help improving your SEO? Contact Lobo & Petrocine, a Long Island-based Advertising and Marketing Agency Today!