Creepy children. Disturbing images. Frightening mascots. Sometimes marketers go out of their way to intentionally frighten consumers using a phenomenon reporter by T.L. Stanley calls “scarevertising.” His report follows: Scarevertising isn’t exactly new. Hollywood movie studios and public service announcements pioneered the hair-raising advertising and promotional trend many years ago. But more and more companies are using the approach now to shill products and services that have nothing to do with horror flicks or texting while driving.