Marketers have a new obsession: “Millennials” and how to reach them. The Millennial Generation is generally defined as U.S. consumers between the ages of 18 and 34. But before you reach them you have to understand them. The Boston Consulting Group prepared an excellent report outlining what marketers need to do to effectively communicate with Millennials. Here are some of the highlights: Millennials engage with brands far more extensively than older generations, and they expect their values to be reflected in the brands they purchase. Social media and mobile devices amplify and accelerate the impact of Millennials’ brand choices and.