The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, released new research that claims that certain ads average 31% higher conversion rates across all platforms.   “The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explained Robert Jones, Rocket Fuel’s research director. “As humans, we see red light more vividly because of the interplay between three types of cone cells in the retina. We are also inclined and trained to notice the color red first —.

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Most of us today have a digital footprint; text and emails sent and received, tweets, Instagram accounts, vines, cloud storage, etc. But when the unavoidable happens and we depart this world, what becomes of all that stuff? How can you see to it that your electronic presence is, like you, no more? Here’s one way; the Washington Post recently wrote about a new service being offered by Yahoo Japan called Yahoo Ending. Here’s an edited version of that article. Yahoo Japan is helping people get ready for the inevitable, offering “Yahoo Ending,” a service that, among other things, allows Japanese.

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“Time management” has been all the rage for the past few decades, with business experts extolling the advantages of high productivity and a “Do it now” philosophy. But in fact, putting things off, or rather obsessing about putting things off, has been part of the human condition for millennia. Maria Konnikova, writing in The New Yorker, looks at the phenomenon of procrastination and how we can overcome it, or at least try to overcome it. Her article has been edited for space.   Want to hear my favorite procrastination joke? I’ll tell you later. Piers Steel, a psychologist at the.

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GIFs are ALL over the internet now-a-days, and rightfully so, they are a lot of fun. From really driving your point home on a social media post to even having full blown conversations with them in back and forth emails. We just discovered a fun, user-friendly way to make them on your own, without all the creative software we have access to here at the agency.   First, find your favorite YouTube video, the sky is the limit.     Second, simply add GIF in the url right before youtube to create gifyoutube     This will then bring you.

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The standard definition of content marketing is a means by which to grow and engage a brand’s social community. But it can be difficult to measure the “bottom line” value of content marketing, especially if you apply standard sales metrics. If this is your measuring standard, you will almost certainly be disappointed. Content marketing is more about building relationships, which today’s consumers expect. To them, it’s not a matter of whether or not a brand engages consumers via content marketing, that’s a given. What matters is how well that content marketing accomplishes its goal of building a community of like-minded.

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It was recently made public that Facebook altered the content of some users’ News Feeds in an attempt to study the psychology behind what causes people to post emotional material. Adam Kramer, Facebook’s data scientist and co-author of the study explained, “The reason we did this research is because we care about the emotional impact of Facebook and the people that use our product. We felt that it was important to investigate the common worry that seeing friends post positive content leads to people feeling negative or left out. At the same time, we were concerned that exposure to friends’.

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Creepy children. Disturbing images. Frightening mascots. Sometimes marketers go out of their way to intentionally frighten consumers using a phenomenon reporter by T.L. Stanley calls “scarevertising.” His report follows: Scarevertising isn’t exactly new. Hollywood movie studios and public service announcements pioneered the hair-raising advertising and promotional trend many years ago. But more and more companies are using the approach now to shill products and services that have nothing to do with horror flicks or texting while driving.

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Everyone in this digital age uses social media for marketing, but there’s “uses” and then there’s “USES.” There are some fantastic tools you should know about that can help you “use” social media smarter. FastCompany put together a list and here are some of our favorites: DASHBOARDS / MANAGEMENT TOOLS Tweetdeck Now owned by Twitter, Tweetdeck is one of the most popular tools for complete Twitter management. Tweetdeck lets you track, organize, and engage with your followers through a customizable dashboard where you can quickly see at-a-glance the activity from different lists, followers, hashtags, and more. Put this tool to.

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Everybody knows how to “Google,” but not everyone knows how to be a true genius at it. Here, from Google, are simple yet effective ways of maximizing your Google search…like a boss! Quotation Marks Use quote marks to search for an exact word or set of words. This is useful for searching quotes and song lyrics. Example: “To be or not to be” Dashes Put a dash before a word that you want to exclude in your search. Example: jaguar –animal Tilde Use a tilde before a term to include results with its synonyms. Example: Christmas ~desserts Site: query Use.

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In today’s online world, most of us are pretty quick to like every brand we come across. Why not? We, being marketers, are continually helping our clients engage with potential customers, and make life a little better for current customers. Coupons, new products, the whole 9 yards. We also live in a world where attention spans are short and getting shorter. Does anyone actually take the time to read the fine print? Most of us don’t. A recent article in The New York Times reveals that General Mills, the cereal company, added language to the “Terms of Agreement” to their.

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In the world of marketing, there used to be a hard line between brand-building messages and direct response. The former consisted solely of image management, the latter was used to drive sales (Think Mcdonald’s “I’m lovin’ it” and their “Dollar Menu Deals.” The first is designed to give you a positive feeling about the brand, the 2nd is meant to get you into one of their restaurants to buy something). But that was then. Today the lines between brand-building and direct response have blurred almost to the point of non-existence. Direct response techniques (such as discount messages) and brand-building can.

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Last year a phenomenon took over smartphones and tablets worldwide. It was called “Flappy Bird,” and it turned into a huge cash cow for Vietnamese developer Dong Nguyen. In an interview with The Verge.com, Nguyen revealed that the game, which sat atop the App Store and Google Play Store charts for nearly a month, earned on average $50,000 a day from in-app ads.

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