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Discussions

24 Apr

What Type of Ad Agency is Right for You? Part II

Discussions, April 24, 2015

In a previous article written last week by our EVP, Account Development, Stu Kamen, we discussed full-service agencies and specialty firms and how to know which one is right for you. Russ Petrocine, our President, offered some interesting insight in response to our initial post. Here are his thoughts: Another direction that specialty firms may take is to work only within a particular industry or product category. For example, an ad agency in the Midwest specializes in education and works with perhaps as many as 80 colleges. Likewise, there are agencies that specialize in automotive advertising and work with probably.

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9 Apr

Marketing and Branding: The Difference

Discussions, April 9, 2015

We’ve all heard of the term “branding.” Very often, it’s incorrectly used as a synonym for “marketing.” In fact, both are necessary components in a program to achieve sustained, profitable success in the marketplace. But they’re not the same thing. And it’s important to understand the difference and know how to utilize both. Let’s take a closer look. Branding is the “Pull” Your brand is the foundation of your business. Who are you? What are you providing? Why are you doing what you do in the way that you do it? Your brand is your identity and provides the base.

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Navigating the world of advertising & marketing for your business can be tricky. Here, LoBo staffers share their tips & insights to help you understand all those buzzy acronyms you keep hearing about, like “ROI” & “SEO.”

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