I was sitting just outside a pub in Temple Bar, Dublin and I couldn’t help but notice the lack of billboards in the city. Being a New Yorker, I’m used to being (over) exposed to an exorbitant amount of advertisements in creative placements on nearly every surface. From staircase landings to skyscrapers to buses and taxis, NYC is wrapped in advertisements like one big consumer gift box. But there I was, an American Ad-Gal abroad (if Ad-Gal takes off as an industry phrase, I’d like to note in advance that I totally came up with that, or at least I.

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I was a precocious nine-year-old when I straight-faced insisted to my grandma that I was going to be a Broadway star one day. I should note that I can’t dance and my singing skills are much more karaoke than they are American Idol-worthy. When I was in seventh grade, I told grandma, in my most hubristic fashion, that I was going to be Katie Couric when I grew up. No, I didn’t necessarily mean a news anchor, I really meant I was going to be Katie Couric. In college, I determined without much research or thought that I should choose journalism as.

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Our Team at LoBo & Petrocine knew that we wanted our prospects and clients to get to know us better. What we didn’t consider was that we had some things to learn about each other first. During some friendly office chatter, we tossed out the question, “What did you want to be when you grew up?” Suddenly, we realized it’s a question that everyone can answer— in very different ways. So, we’ve decided to launch a series on our blog, called: How I Got Here, to discuss the very beginnings of the path that each staffer took to join the advertising.

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I have been working at an ad agency for one month. I’ve been a woman for 26 years. I believe this qualifies me to hate Dove’s “Choose Beautiful” campaign. However, this is more about how advertisers should be targeting women, and how they’re not doing it. Hold that thought— I’ve gotten ahead of myself. By now, you’ve probably seen the video where women in foreign cities approach a set of doors at their local shopping mall and choose between the door labeled “beautiful” and the door labeled “average.” Dove attempts to tug on your heart strings when the women featured.

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In a previous article written last week by our EVP, Account Development, Stu Kamen, we discussed full-service agencies and specialty firms and how to know which one is right for you. Russ Petrocine, our President, offered some interesting insight in response to our initial post. Here are his thoughts: Another direction that specialty firms may take is to work only within a particular industry or product category. For example, an ad agency in the Midwest specializes in education and works with perhaps as many as 80 colleges. Likewise, there are agencies that specialize in automotive advertising and work with probably.

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We’ve all heard of the term “branding.” Very often, it’s incorrectly used as a synonym for “marketing.” In fact, both are necessary components in a program to achieve sustained, profitable success in the marketplace. But they’re not the same thing. And it’s important to understand the difference and know how to utilize both. Let’s take a closer look. Branding is the “Pull” Your brand is the foundation of your business. Who are you? What are you providing? Why are you doing what you do in the way that you do it? Your brand is your identity and provides the base.

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The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, released new research that claims that certain ads average 31% higher conversion rates across all platforms.   “The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explained Robert Jones, Rocket Fuel’s research director. “As humans, we see red light more vividly because of the interplay between three types of cone cells in the retina. We are also inclined and trained to notice the color red first —.

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Most of us today have a digital footprint; text and emails sent and received, tweets, Instagram accounts, vines, cloud storage, etc. But when the unavoidable happens and we depart this world, what becomes of all that stuff? How can you see to it that your electronic presence is, like you, no more? Here’s one way; the Washington Post recently wrote about a new service being offered by Yahoo Japan called Yahoo Ending. Here’s an edited version of that article. Yahoo Japan is helping people get ready for the inevitable, offering “Yahoo Ending,” a service that, among other things, allows Japanese.

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“Time management” has been all the rage for the past few decades, with business experts extolling the advantages of high productivity and a “Do it now” philosophy. But in fact, putting things off, or rather obsessing about putting things off, has been part of the human condition for millennia. Maria Konnikova, writing in The New Yorker, looks at the phenomenon of procrastination and how we can overcome it, or at least try to overcome it. Her article has been edited for space.   Want to hear my favorite procrastination joke? I’ll tell you later. Piers Steel, a psychologist at the.

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GIFs are ALL over the internet now-a-days, and rightfully so, they are a lot of fun. From really driving your point home on a social media post to even having full blown conversations with them in back and forth emails. We just discovered a fun, user-friendly way to make them on your own, without all the creative software we have access to here at the agency.   First, find your favorite YouTube video, the sky is the limit.     Second, simply add GIF in the url right before youtube to create gifyoutube     This will then bring you.

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The standard definition of content marketing is a means by which to grow and engage a brand’s social community. But it can be difficult to measure the “bottom line” value of content marketing, especially if you apply standard sales metrics. If this is your measuring standard, you will almost certainly be disappointed. Content marketing is more about building relationships, which today’s consumers expect. To them, it’s not a matter of whether or not a brand engages consumers via content marketing, that’s a given. What matters is how well that content marketing accomplishes its goal of building a community of like-minded.

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It was recently made public that Facebook altered the content of some users’ News Feeds in an attempt to study the psychology behind what causes people to post emotional material. Adam Kramer, Facebook’s data scientist and co-author of the study explained, “The reason we did this research is because we care about the emotional impact of Facebook and the people that use our product. We felt that it was important to investigate the common worry that seeing friends post positive content leads to people feeling negative or left out. At the same time, we were concerned that exposure to friends’.

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