Social media marketing comes in all shapes and sizes, and what works for one business may not work for another. However, maintaining a strong social media presence is an extension of your brand and helps to create a full story for your target audience. Here are a few tips on how to use social media for brand continuity: 1. Get your brand identity on lock.When you look in the mirror, you know what you’re going to see. When your audience looks at your business’ social accounts they should expect to see familiar images. Use original images that sync up with who.