When you’re managing a Facebook business page, the Insights can be a useful tool in measuring your marketing campaign success. But what do those metrics actually mean? When you’re relying on platform-provided metrics, it’s best to thoroughly understand what you’re looking at because there’s a great chance those numbers are manipulated to inflate the results, as seen in this Wall Street Journal article noting how Facebook overestimated a specific video metric for two years.

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Snapchat is a fun and simple way for small businesses to interact with their customers. Pictures and videos allow you to make a more personal connection to your audience. Once you promote your Snapchat username on your website and other social media channels, you are ready to start snapping! Read on to learn how Snapchat can help certain brands interact with younger audiences. 

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Gone are the days when posting content on social media could be expected to create any sort of action or measurable response without strategy. On a consistent and continuous basis, many of the top social platforms change the algorithms for how content is distributed to followers. Staying on top of algorithm changes is important, but aside from the algo, there’s a little devil called timing. Knowing the best time to post on social media is not an exact science but we do have some tips to help you make the best educated guess on how to master timing in the.

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Snapchat is a mobile app that has steadily grown in popularity over the last few years. The concept is pretty simple and straightforward: you can send a picture to someone for up to 10 seconds that will then disappear for good. You can also see who is viewing your story, which is viewable for 24 hours. Businesses have found that using some of Snapchat’s features can help them increase their profits and sales.

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Instagram is an exceptional social media platform that allows people to share pictures and videos. It is a great tool for businesses to promote their products and services. A businesses’ following on Instagram can increase brand awareness and sales.

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*This post was contributed by our Social Media Director, Stefanie Baum. Brand awareness is strongly built online and that’s why content is so important. But content for content’s sake isn’t enough. You want the kind that followers want to share with their individual audiences to help spread your brand awareness. But how do you create content that holds that secret “shareability” power?

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*This post was contributed by our Social Media Director, Stefanie Baum. When I was in college, I still believed that print would survive. Mind you, I graduated in 2010, so this was really just a blatant act of denial. I loved the idea of trained, professional journalists disseminating the news on a tangible piece of paper. But more and more, journalists have turned into bloggers and it turns out there’s a lot of room for brands to use bloggers to sell their products and spread their message. I didn’t want to believe that bloggers would be the movers and shakers of.

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The Artist Formerly Known as Prince has died. So far, 2016 has marked the expirations for many of the creative legends of our lifetime. When we lose a creative force, an icon or celebrity, the internet begins a conversation with a blanket theme of mourning. Many brands make the decision to join in on the conversation, but is it the right thing to do? I don’t think so, well, at least not most of the time. Hear me out.

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Yesterday, Snapchat put out an update that might save users memory space on their phones. The new features aren’t necessarily things we haven’t seen before, but they’re aspects from different apps that are all available in one cute, little ghost.

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Instagram recently announced in an article in The New York Times that the platform is shaking up their newsfeed much as Facebook did in 2009. The implementation of a new algorithm will cause more popular posts to remain at the top of users’ feeds, rather than posts appearing in chronological order as users contribute them in live time. The algorithm is generated by user-specific data that will show what is most important to that individual when they first open the Instagram app. On a person-to-person level, this algorithm will assume that you wouldn’t want to miss a popular post from.

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If an experiential marketing event happens and social media doesn’t pick it up, does it really even happen? Experiential marketing (viral marketing) is when a brand creates an event that gives their audience a memorable experience that they can touch and feel…but unless it’s also seen and shared online, the brand impact will be minimal (though not on the wallet…building an event can cost a brand hundreds of thousands). That’s why event marketing agencies and brands are continually coming up with new ways to provide fun, entertaining and exciting experiences that lead to meaningful digital content so that the experience.

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I’ll admit, I’m a major fangirl when it comes to Lauren Conrad. You might remember her from MTV’s Laguna Beach and later, The Hills, or maybe you recognize her name from her wildly successful fashion line available exclusively at Kohl’s. But what you might not know is that Lauren Conrad is a boss lady when it comes to social media marketing (SMM). She graced last week’s cover of Adweek, and it seems social media addicts are talking about her all over the Web. A supporting article, also on Adweek, credits her social successes to her “Ladylike Laws” of social media etiquette. LC’s dos and don’ts.

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