4 Things You Need to Know About Geofencing

Geofencing is a strategic mobile targeting mechanism that allows brands to get their messages in front of audiences in specific geographical locations. This very precise type of targeting is beneficial to many types of brands, including restaurants, theaters, music venues, retail stores and really, any sort of public space. Geofencing can be executed in a variety of ways, but one of the most successful methods, particularly to reach Gen X and Zers, is to engage audiences on their preferred social platform, Snapchat.

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