Annually, Black Friday sales are the most profitable event for retailers in the United States, which makes it an even bigger effort for marketers. Now that the Black Friday, Small Business Saturday and Cyber Monday events are behind us, our Digital Media Director, Virginia Suhr, crunched some data to show us the most effective digital marketing trends from Black Friday in 2016. Some of the results were particularly interesting.

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To some in the advertising and marketing industry (industries?) the difference between the two is clear and to others, it’s an argument of semantics. Here at LoBo & Petrocine, we like to think that “marketing” is the canopy that advertising and public relations fall under. Continue reading to see if you agree with our theory!

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In 1935, Stanley G. Weinbaum was one of the first science fiction writers to dabble in the idea of virtual reality. Almost one hundred years later, that once fictional technology has become a very real marketing tool, with brands like Coca-Cola, McDonalds, Volvo and Disney all breaching the fourth wall into virtual reality marketing. There’s a reason why this new avenue has become a hot-ticket item for many multi-million dollar marketing strategies. Continue reading to find out why!

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Ecommerce sites are a huge, costly undertaking but for online retailers it’s essential to the success of your business. Another way to boost your online sales is to host your products on a variety of existing mega-ecommerce sites like Amazon. The Amazon marketplace added 30 million users last year, bringing their total consumer base to approximately 244 million, according to GeekWire. With an audience that wide, why wouldn’t your brand sell on Amazon? Here is a look at the benefits to representing your brand on Amazon.

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In the past year, LoBo & Petrocine, has undergone many changes and improvements. We’ve expanded our staff by adding a new creative director, account executive, social media director and VP of new business. Feel free to scope out the new talent on our “About Us” page. Additionally, we have re-launched our website! Continue reading to learn about our new site’s features and what LoBo & Petrocine can do for your marketing needs.

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If an experiential marketing event happens and social media doesn’t pick it up, does it really even happen? Experiential marketing (viral marketing) is when a brand creates an event that gives their audience a memorable experience that they can touch and feel…but unless it’s also seen and shared online, the brand impact will be minimal (though not on the wallet…building an event can cost a brand hundreds of thousands). That’s why event marketing agencies and brands are continually coming up with new ways to provide fun, entertaining and exciting experiences that lead to meaningful digital content so that the experience.

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Is “going viral” intentional or just a beautiful accident? There are plenty of agencies out there that claim to know the secret formula to “going viral,” but in reality, if there was a formula to it then every bit of content thrown into the Internet would be viral, which then really would completely negate the viral factor. It’s not to say that riveting content that’s produced with the intention of going viral, can’t do so, but it is to say that it’s highly unlikely. What goes viral can be anything— fundraising efforts like we saw last summer in the ALS.

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