What Do Instagram Insights Really Mean?

In a recent blog, we explained Facebook Insights metrics. Now, we’re going to tackle one of the newer features of Instagram business accounts: Insights. You might notice right away that both Facebook and Instagram’s analytics systems are named “Insights,” and that’s not a coincidence. Facebook bought Instagram in 2012, but marketers are only starting to benefit from it now. However, with the recent fire Facebook has been fielding over the discovery that they’ve been misreporting a specific video metric for two years, marketers should be warned. If the metrics may have been inflated on Facebook, then what’s to stop them.

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