LoBo & Petrocine
  • Home
  • Work
  • Blog
  • Services
  • About Us
  • Contact Us

Email Marketing

3 Oct

What’s Missing From Your Email Marketing Campaign?

Email Marketing, October 3, 2016

In order to run a successful email marketing campaign, the first important task is to correctly identify your target audience. From there, the creative strategy should fall into place. The difference between a successful and unsuccessful campaign often has less to do with your message than how you’re delivering it. Read on to learn how to improve your email marketing strategy.

Continue Reading

19 Apr

Email Marketing Might be the Best Way to Reach Millennials

Email Marketing, April 19, 2016

They’re a fickle audience with attention spans maxing out at less than seven seconds. Their purchasing behaviors are some of the most baffling stats marketers can crunch. They bore easily and are more concerned with discovering the unknown, making it cool and then kissing it goodbye once it’s gone mainstream. I’m talking about millennials. Hey! I can. I am one.

Continue Reading

2 Oct

Re: The Perfect Subject Line for Your Email Blast

Email Marketing, October 2, 2015

If you’re one of the ladies at The Skimm or part of Lena Dunham’s newest venture, Lenny Letter, you probably don’t need to read this blog. You are already creating meaningful content and subscribers are signing up in masses. Carry on, ladies! For the rest us, email marketing is still very much a thing; it’s made a comeback from the “You’ve Got Mail” days! Today, many brands are using email marketing more and more, especially to promote ecommerce sites with email blasts announcing web-exclusive promotions and sales. The trick to successful email marketing is…well, there’s lots of tricks to earning a successful return.

Continue Reading

LoBo Blog

Navigating the world of advertising & marketing for your business can be tricky. Here, LoBo staffers share their tips & insights to help you understand all those buzzy acronyms you keep hearing about, like “ROI” & “SEO.”

Recent Posts

  • What Marketers Are Focusing on in 2017 December 15, 2016
  • Black Friday Trends of 2016 December 2, 2016
  • Is It Time For The TV Ad To Retire? November 23, 2016

Recent Projects

Blog Categories

  • Advertising
  • Branding
  • Commercials
  • Content Marketing
  • Digital Advertising
  • Discussions
  • Email Marketing
  • Instagram
  • Marketing
  • Mobile Advertising
  • Opinion
  • Press Releases
  • Public Relations
  • SEO
  • Social Media
  • Staff Opinions
  • Staff Series: How I Got Here
  • Trade Shows
LoBo & Petrocine

Strategy. Creativity. Results.
These aren’t simply services we provide. They’re the principles that guide us through every job we take on.

Recent Projects

Stay in Touch

(c) 2016 LoBo & Petrocine • 95 Broadhollow Road, Suite D, Melville NY 11747 • 631.421.3142
  • Home
  • Work
  • Blog
  • Services
  • About Us
  • Contact Us