In order to run a successful email marketing campaign, the first important task is to correctly identify your target audience. From there, the creative strategy should fall into place. The difference between a successful and unsuccessful campaign often has less to do with your message than how you’re delivering it. Read on to learn how to improve your email marketing strategy.
They’re a fickle audience with attention spans maxing out at less than seven seconds. Their purchasing behaviors are some of the most baffling stats marketers can crunch. They bore easily and are more concerned with discovering the unknown, making it cool and then kissing it goodbye once it’s gone mainstream. I’m talking about millennials. Hey! I can. I am one.
If you’re one of the ladies at The Skimm or part of Lena Dunham’s newest venture, Lenny Letter, you probably don’t need to read this blog. You are already creating meaningful content and subscribers are signing up in masses. Carry on, ladies! For the rest us, email marketing is still very much a thing; it’s made a comeback from the “You’ve Got Mail” days! Today, many brands are using email marketing more and more, especially to promote ecommerce sites with email blasts announcing web-exclusive promotions and sales. The trick to successful email marketing is…well, there’s lots of tricks to earning a successful return.
