*This post was contributed by our Social Media Director, Stefanie Baum. Brand awareness is strongly built online and that’s why content is so important. But content for content’s sake isn’t enough. You want the kind that followers want to share with their individual audiences to help spread your brand awareness. But how do you create content that holds that secret “shareability” power?
Political campaigns are conducted in a similar way to any advertising campaign. A brand is established and messaging is developed, intended to land with the brand’s target audience. But when it comes to politics, the brand isn’t a product but a human being…a human being who may, just in fact, become the most powerful man or woman on the planet. In this case, it’s kind of scary to think that something seemingly as simple as a logo and slogan can not only influence people…it can actually change the world.
Adweek released an article about the buzziest topics on Facebook for the month of November. The Paris terror attacks, Black Friday, Thanksgiving, Cyber Monday, Christmas and Rhonda Rousey were among the top hitters for buzzword chatter. When you consider how many Facebook users there are, and how many of them are business pages representing a brand, that’s a helluva lot of Facebook users making public outcries for Paris and sharing their door-buster sales hunts for Black Friday. Remember when you were a kid in school and you’d try to butt into a conversation between two cool kids and they’d say,.
As far as seasonal branding goes, autumn runs the show. Wednesday marked the first day of fall and instantly everything is covered in orange accents and wrapped up in pumpkin spice packaging. This season has become associated with a pop culture term, “basic.” Meaning, anyone (typically millennial girls) who like pumpkin spice flavored anything, Ugg boots, North Face jackets and apple/pumpkin picking are “basic.” Initially, being called, “basic” was a lowbrow insult; but now that brands are embracing the “basic,” it’s just a continuation of what it means to actually be, “basic.” Basic isn’t lowbrow anymore, it’s a lifestyle; and.
A company’s logo says a lot, or maybe it says a little and that’s the point. Either way, it’s crucial to branding. Companies change or update their logos all the time, and it’s not something to be taken lightly. A logo serves as the principal identifying factor of a brand and what it represents. Most logos are unique, but good logos have five elements of design in common. Good logos are simple, unforgettable, adaptable, appropriate and stand the test of time. Here’s a look at the five elements all logos have in common. 1. Simplicity: This design element influences the rest. The.
