*This post was contributed by our Social Media Director, Stefanie Baum. Brand awareness is strongly built online and that’s why content is so important. But content for content’s sake isn’t enough. You want the kind that followers want to share with their individual audiences to help spread your brand awareness. But how do you create content that holds that secret “shareability” power?
*This post was contributed by our Social Media Director, Stefanie Baum. When I was in college, I still believed that print would survive. Mind you, I graduated in 2010, so this was really just a blatant act of denial. I loved the idea of trained, professional journalists disseminating the news on a tangible piece of paper. But more and more, journalists have turned into bloggers and it turns out there’s a lot of room for brands to use bloggers to sell their products and spread their message. I didn’t want to believe that bloggers would be the movers and shakers of.
Ecommerce sites are a huge, costly undertaking but for online retailers it’s essential to the success of your business. Another way to boost your online sales is to host your products on a variety of existing mega-ecommerce sites like Amazon. The Amazon marketplace added 30 million users last year, bringing their total consumer base to approximately 244 million, according to GeekWire. With an audience that wide, why wouldn’t your brand sell on Amazon? Here is a look at the benefits to representing your brand on Amazon.
The Artist Formerly Known as Prince has died. So far, 2016 has marked the expirations for many of the creative legends of our lifetime. When we lose a creative force, an icon or celebrity, the internet begins a conversation with a blanket theme of mourning. Many brands make the decision to join in on the conversation, but is it the right thing to do? I don’t think so, well, at least not most of the time. Hear me out.
They’re a fickle audience with attention spans maxing out at less than seven seconds. Their purchasing behaviors are some of the most baffling stats marketers can crunch. They bore easily and are more concerned with discovering the unknown, making it cool and then kissing it goodbye once it’s gone mainstream. I’m talking about millennials. Hey! I can. I am one.
Yesterday, Snapchat put out an update that might save users memory space on their phones. The new features aren’t necessarily things we haven’t seen before, but they’re aspects from different apps that are all available in one cute, little ghost.
Instagram recently announced in an article in The New York Times that the platform is shaking up their newsfeed much as Facebook did in 2009. The implementation of a new algorithm will cause more popular posts to remain at the top of users’ feeds, rather than posts appearing in chronological order as users contribute them in live time. The algorithm is generated by user-specific data that will show what is most important to that individual when they first open the Instagram app. On a person-to-person level, this algorithm will assume that you wouldn’t want to miss a popular post from.
Trade shows are a great opportunity to gain exposure for your brand as well as a chance to scope out your competition. They’re also a great place for networking. You never know who you’ll meet and what sort of opportunities may present themselves. However, trade shows can be costly, not just to attend, but to be a vendor as well. There are booth signage costs and table fees. So is it really worth it? We say yes, and here’s why:
Political campaigns are conducted in a similar way to any advertising campaign. A brand is established and messaging is developed, intended to land with the brand’s target audience. But when it comes to politics, the brand isn’t a product but a human being…a human being who may, just in fact, become the most powerful man or woman on the planet. In this case, it’s kind of scary to think that something seemingly as simple as a logo and slogan can not only influence people…it can actually change the world.
In the past year, LoBo & Petrocine, has undergone many changes and improvements. We’ve expanded our staff by adding a new creative director, account executive, social media director and VP of new business. Feel free to scope out the new talent on our “About Us” page. Additionally, we have re-launched our website! Continue reading to learn about our new site’s features and what LoBo & Petrocine can do for your marketing needs.
For ecommerce brands, a flash sale is a great way to increase and reward customer loyalty. It’s also a great way to move inventory or encourage an impulse-buy. But what exactly goes into planning a flash sale and how do you pull it off?
Over the course of 50 years, there have been some great Super Bowl games and some monumental stinkers. And the same can be said for Super Bowl commercials. Every year, brands spend a major part of their marketing budgets to put their ads in front of the game’s 100 million-plus viewers (up to $5 million for a 30-second spot this year), and a misfire can cause irreparable damage…not to mention immediate online ridicule. Here are five examples of brands that spent big and failed big on Super Bowl Sunday: Dirt Devil – “Fred Astaire” In 1997, Dirt Devil showed the.
