Reaching audiences in a meaningful way is always changing. The obstacles are often unforeseen—especially with millennial audiences. What gets an audience engaged with a brand and ultimately become purchasers changes greatly among different demographics. However, there are some central themes that marketers will be keeping a close eye on in 2017. For the full list, continue reading.
Annually, Black Friday sales are the most profitable event for retailers in the United States, which makes it an even bigger effort for marketers. Now that the Black Friday, Small Business Saturday and Cyber Monday events are behind us, our Digital Media Director, Virginia Suhr, crunched some data to show us the most effective digital marketing trends from Black Friday in 2016. Some of the results were particularly interesting.
*Contributed by Steve Garvey, Senior Copywriter It’s hard to remain relevant when you’re in your 70s. Times have changed since you were in your prime. The world moves faster, now. And the younger generation doesn’t really care what you have to say. I’m not talking about the grandparents, old neighbors and president-elects that make up our world. I’m talking about TV advertising. On July 1, 1941, the first televised ad was broadcast during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. It was for Bulova Watches and it cost the company $9 to air. Of course, a.
To some in the advertising and marketing industry (industries?) the difference between the two is clear and to others, it’s an argument of semantics. Here at LoBo & Petrocine, we like to think that “marketing” is the canopy that advertising and public relations fall under. Continue reading to see if you agree with our theory!
Marketing and advertising are goal-oriented ways to improve sales for your business. More often than not, branding and PR are key elements in the overall marketing strategy. Sometimes our clients struggle with the core differences between branding and public relations, and it’s easy to see why. Essentially, branding influences PR but PR assists branding. It’s a chicken or the egg story for marketers everywhere.
In 1935, Stanley G. Weinbaum was one of the first science fiction writers to dabble in the idea of virtual reality. Almost one hundred years later, that once fictional technology has become a very real marketing tool, with brands like Coca-Cola, McDonalds, Volvo and Disney all breaching the fourth wall into virtual reality marketing. There’s a reason why this new avenue has become a hot-ticket item for many multi-million dollar marketing strategies. Continue reading to find out why!
In a recent blog, we explained Facebook Insights metrics. Now, we’re going to tackle one of the newer features of Instagram business accounts: Insights. You might notice right away that both Facebook and Instagram’s analytics systems are named “Insights,” and that’s not a coincidence. Facebook bought Instagram in 2012, but marketers are only starting to benefit from it now. However, with the recent fire Facebook has been fielding over the discovery that they’ve been misreporting a specific video metric for two years, marketers should be warned. If the metrics may have been inflated on Facebook, then what’s to stop them.
Black Friday is one of the most— if not the most— important and profitable retail events of the year. For brick and mortars and ecommerce brands alike, it’s important to take some time to plan out your Black Friday strategy so that you can maximize on the rewards. Here are five marketing tips that will help you achieve your Black Friday goals.
When you’re managing a Facebook business page, the Insights can be a useful tool in measuring your marketing campaign success. But what do those metrics actually mean? When you’re relying on platform-provided metrics, it’s best to thoroughly understand what you’re looking at because there’s a great chance those numbers are manipulated to inflate the results, as seen in this Wall Street Journal article noting how Facebook overestimated a specific video metric for two years.
In order to run a successful email marketing campaign, the first important task is to correctly identify your target audience. From there, the creative strategy should fall into place. The difference between a successful and unsuccessful campaign often has less to do with your message than how you’re delivering it. Read on to learn how to improve your email marketing strategy.
According to Forbes, branded content has become “two times more memorable than display ads,” and that figure is bound to enlarge rapidly in years to come. A lack of branded content can severely diminish the recall value of your company. When you look at the effectiveness of branded content v. traditional methods of advertising and marketing, branded content wins every time with younger audiences.
We’re looking for interns this upcoming fall semester to help the agency with a variety of projects. Interns will have the opportunity to gain hands-on experience while building their own portfolios. Energetic and creative college juniors and seniors enrolled in the following courses of study should send their resume and cover letter to stefanie@loboads.com with subject line “Fall Internship.” In your cover letter, please tell us why you’re passionate about the advertising and marketing industries as your desired career path and what aspect of the business interests you most. We understand that you might not have a resume yet (that’s the.
