5 Things Good Logos Have in Common

A company’s logo says a lot, or maybe it says a little and that’s the point. Either way, it’s crucial to branding. Companies change or update their logos all the time, and it’s not something to be taken lightly. A logo serves as the principal identifying factor of a brand and what it represents. Most logos are unique, but good logos have five elements of design in common.

Good logos are simple, unforgettable, adaptable, appropriate and stand the test of time. Here’s a look at the five elements all logos have in common.

1. Simplicity: This design element influences the rest. The “less is more” adage applies to most anything visual, but is especially applicable to logos.

2. Distinguishable: Good logos stand out from those of other companies within their industry. They have an element to them that makes them unforgettable.

3. Adaptability: Good logos work wherever you put them. This means the logo can be scaled to any size and work in vertical as well as horizontal formats. Adaptable logos aren’t affected by print or digital restrictions. The best logos remain identifiable regardless of color, scale (as small as a stamp or as large as a roadside billboard) or knockout (black background with a white logo).

4. Appropriateness: Keep in mind your target consumer or audience when creating your logo. Logos shouldn’t necessarily ruffle feathers or raise brows –  remember the Starbucks logo mermaid snafu? Yeah, we do too; here are a few other logo blunders to check out.

5. Timelessness: Trendy logos get re-branded early on. Develop a logo for the sake of longevity. Will your logo still be relevant in 10, 20, 30 years? The key is; think more Coca-Cola and less Pepsi.


Are you in need of a logo or rebrand? Contact Lobo & Petrocine and we’ll work with you to bring your idea to life!