4 Ways to Use Instagram for your Business

Instagram is an exceptional social media platform that allows people to share pictures and videos. It is a great tool for businesses to promote their products and services. A businesses’ following on Instagram can increase brand awareness and sales.

Here are 4 ways to use Instagram effectively for your company:

  1. Make a connection.

You want to get your message and your brand values across clearly. Many target audiences have shared values, opinions and experiences. They want to be able to connect with the brands that they are interested in. This will increase loyalty and brand awareness.

  1. Use all of Instagram’s features.

Instagram has so many different features to offer. Taking advantage of all of them can help your company gain more of a following. Some of these features include hashtags, tagging other accounts, liking/commenting on other people’s content and sharing Instagram posts on other social media platforms. You can also have other people promote your brand or create contests to keep users engaged through the use of influencers.

  1. Post Frequently.

As a company trying to gain awareness and promote a product or service, you want to post frequently. Users will start to see that they scroll by your username a lot and it will become something familiar to them.

  1. Analyze your results.

You want to keep track of your following on Instagram. Study the demographics of your followers and customers. You can also keep track of the sales that come through Instagram. One example would be looking at how many coupons are used from different promotional posts. If you are advertising on Facebook, it will also post to Instagram as long as your accounts are linked. You can use Facebook Insights to look at the analytics of your advertisements to get a better understanding of who is seeing your posts.

Instagram is a great way to have fun while promoting your company. Posting unique pictures and videos can catch the attention of new and current customers.

Don’t have the time to manage your brand’s social media presence? Contact LoBo & Petrocine today and we’ll strategize a unique social media campaign for your brand!


*This post was contributed by our intern, Talia Cohen.