3 Ways Snapchat Can Increase ROI for your Business

Snapchat is a mobile app that has steadily grown in popularity over the last few years. The concept is pretty simple and straightforward: you can send a picture to someone for up to 10 seconds that will then disappear for good. You can also see who is viewing your story, which is viewable for 24 hours. Businesses have found that using some of Snapchat’s features can help them increase their profits and sales.

Here are 3 ways to use Snapchat in order to increase sales and profits:

  1. Offer contests, perks, promotions and exclusive deals.

Who doesn’t love a good sale? Show your viewers what you have on sale and give them the brief details. Sending them coupons through Snapchat will make them more interested. It will create community engagement and will draw attention. Having giveaways will also draw attention and increase brand awareness.

  1. Show private content.

People love seeing “behind the scenes” action. Show them exclusive content that they won’t be able to find on other digital platforms. Let your customers see what your brand is all about—even if it is showing them what goes on at a company outing.

  1. Keep it short and sweet.

Consumers are more likely to pay attention when they are under pressure. They know that they have time constraints on Snapchat, which will encourage them to focus on what has been sent to them. This creates urgency, which can lead to impulsiveness when looking to buy your product or service.

Snapchat is a tremendous market that can help your business thrive. There are over 26 million users in the U.S. alone. 77% of college students said that they use Snapchat daily and 58% would be likely to purchase a brand’s product or service if they were sent a coupon through Snapchat. It is highly recommended to try out Snapchat for your business!

Contact LoBo & Petrocine today and we’ll strategize a unique social media campaign for your brand!

*This post was contributed by our intern, Talia Cohen.