Everything we do starts with research and a road map. After we achieve a sound understanding of your needs, your audience, your market, and your industry, we craft an approach to best achieve your goals.
Regardless of the tactics we employ, our writers, designers, producers, and media mavens are craftsmen concerned with breaking through clutter AND driving real ROI.
At LoBo & Petrocine, weʼre not taking shots in the dark. To make sure your success is long-term and repeatable, we employ detailed analytics to track what worked best and capitalize on our success.
We’re glad we pretended you asked! At LoBo & Petrocine, it’s all about asking questions. The right questions. And listening to the answers. And taking lots of notes. And getting the conversation going. From a good dialogue comes great ideas, which turn into great executions and ultimately great outcomes.
What Marketers Are Focusing on in 2017
Reaching audiences in a meaningful way is always changing. The obstacles are often unforeseen—especially with millennial audiences. What gets an audience engaged with a brand and ultimately become purchasers changes greatly among different demographics. However, there are some central themes that marketers will be keeping a close eye on in 2017. For the full list, continue reading.
Black Friday Trends of 2016
Annually, Black Friday sales are the most profitable event for retailers in the United States, which makes it an even bigger effort for marketers. Now that the Black Friday, Small Business Saturday and Cyber Monday events are behind us, our Digital Media Director, Virginia Suhr, crunched some data to show us the most effective digital marketing trends from Black Friday in 2016. Some of the results were particularly interesting.
Is It Time For The TV Ad To Retire?
*Contributed by Steve Garvey, Senior Copywriter It’s hard to remain relevant when you’re in your 70s. Times have changed since you were in your prime. The world moves faster, now. And the younger generation doesn’t really care what you have to say. I’m not talking about the grandparents, old neighbors and president-elects that make up our world. I’m talking about TV advertising. On July 1, 1941, the first televised ad was broadcast during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. It was for Bulova Watches and it cost the company $9 to air. Of course, a.
